Broadlook Technologies Info Site

The following was transcribed from a live presentation

Just as there are natural laws that govern the world we live in, there are also universal laws that govern the Internet. Understanding these laws will not only help you tap into this rich source of information, but will give you a competitive advantage for your business. We will be covering each of these “7 Laws” of Internet Research, and help you tap into them to gain a tangible advantage for your business.

Law 1- Permutation
Permutations is the concept of taking one thing and being able to say it in many different ways, hundreds of ways, deconstructing it to the very nature of what it is you’re looking for.

Here are some of the permutations that you would need to consider: Director of Benefits, Benefits Administrator, Benefits Advisor, Benefits Manager, etc, etc. If you do a search on Google and type in “Director of Benefits”, you get 47,000 results. That’s the first pop. Now if you put the local company name in that you’re searching for plus Director of benefits, you get 101. Using Microsoft, which is a big corporation as a test, type in: director of benefits: site: Microsoft.com.” You will receive approximately 30,000 results. So, if you were only looking for Director of Benefits, using a search engine, how do you get to the real quality information that you need? Permutation, on titles, on company names, IBM Corporation, IBM Corp, International Business Machines, these are all permutations of the same thing. If you think in terms of permutation, if you think multi-prompt, you’re going to get a lot more results.
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Company Background:
aQuantive, a subsidiary of Microsoft, offers cost-effective advertising solutions for the small to medium budget. With a variety of ad options and an opportunity to combine search and display, their advertising solutions help improve client’s overall site traffic and increase their ROI.

Challenge:
At the core, aQuantive is a technology company. The company has experienced success in the market and continues to see significant growth. They have a regular need to source candidates in a very competitive IT market, where finding people with the right skills can be a significant challenge. aQuantive found that one method for acquiring key hires is to set up events. The events have proven to be a good forum to encourage passive and active candidates with the right skills to find out about opportunities with aQuantive, which have lead to many key hires for the company. The challenge with these events, and aQuantive’s other sourcing activities, is to find timely, accurate information on potential candidates and connect with them.
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Did you know that there are over 6000 Chambers of Commerce that allow you to capture location specific companies? Most chambers allow you to not only get the companies, but sort them by industry to target a specific niche. Start with Eclipse to capture your chamber’s directory, and then send it over to the Profiler to get your contacts, emails, and phone numbers.

Example: Metro Milwaukee’s Chamber