Broadlook Technologies Info Site

The following was transcribed from a live presentation

Just as there are natural laws that govern the world we live in, there are also universal laws that govern the Internet. Understanding these laws will not only help you tap into this rich source of information, but will give you a competitive advantage for your business. We will be covering each of these “7 Laws” of Internet Research, and help you tap into them to gain a tangible advantage for your business.

Law 3- Iteration
Research is fluid and changes. The Internet is not static; it is constantly being updated and changed. Information put on it is updated by the minute. For this reason, you can not treat the Internet like a typical database which can be fairly static or is updated on a predetermined frequency.

Let’s go back to our prior example. What if you were to go out and do a query on Director of Benefits? We have established that you will not get everything due to potential permutations. However, you will learn that there are 12 different titles that mean Director of Benefits. In other words, you will learn from the first search and then you will use those understandings to improve your search.
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Company Background:
Dalton Boggs & Associates was founded over thirty years ago. The key element to their recruiting practice is their ability to produce and recruit highly qualified candidates. They focus on healthcare, and over the years have formed an extensive proprietary network of the field’s best people.

A deep understating of the healthcare marketplace is a key value Dalton Boggs delivers to its clients. Their list of clients includes for-profit, not-for-profit, and faith-based acute-care hospitals, as well as the nation’s top 100 hospitals and systems. Dalton Boggs also serves national and local insurance companies including HMOs, PPOs, and related managed- care companies.

Challenge:
A key to the success of Dalton Boggs is their extensive network. Their network is dynamic, and needs to be continually grown, expanded and to have the most up-to-date information. Dalton Boggs knew the largest and most dynamic source of information is the Internet. The challenge facing them was to tap this vast and growing source of intelligence in a targeted way. Critical to their needs was the ability to leverage sources that are virtually unknown to their competitors.
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Did you know that Profiler can fill in missing e-mails and phone numbers for contact?

Here are two powerful features in Profiler. With a simple “right click”, Profiler can review and determine the structure of the e-mail addresses for the contacts listed and use the structure to fill in empty e-mail. The e-mail is then color coded so you can see which e-mails were found versus filled in.

You can also fill in a phone number for a contact. Select the contact or contacts, right click and select “fill empty phones”. Filling in the phone number will take the company main phone number and add it for any contact that does not have a phone number.

Both features can be used for one or multiple contacts and give you additional avenues of contact.