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Featured Article  As promised, we continue our journey into the elements of effectively using “Sphere of Influence” selling. Why use “Sphere of Influence” for your initial engagement? The reason is simple. The strategy behind SOI is to create engagement. Creating engagement means creating awareness, curiosity, and an impetus to act. Sales and marketers have long known that the higher the level of awareness and curiosity, the stronger the likelihood of engagement and ultimately to close a sale. Sphere of Influence techniques start with … Case Study  Having over 20 years of sales experience, I’ve always been searching for an easier way to find the information about a company or contact while going after that next big sale. I’ve used all the traditional data sources, lists and even searched the Internet for hours on end only to find that the information wasn’t correct, took forever to find or worst yet not where I was looking. That’s all changed when I found Broadlook’s ProfilerX. This tool makes it easy to find what you looking for from both traditional data sources and the Internet. No more looking here and there or late nights searching the Internet only to come up empty handed. I just plug in the URLs for the companies I’m looking for information on and let it run. I don’t waste my time looking for data anymore; I spend it talking to the people that can place orders. One major advantage is the fusion of … Did You Know? Would a list of 37 million companies be a place to start? In May, Broadlook launched ProfilerX. Part of what ProfilerX brings to the table is to tap into traditional databases like Hoovers. With ProfilerX, you now have the ability to create a plan, leveraging searches by industry, revenues, geography, and more. Since ProfilerX has premium access to Hoovers, there are over 37 million company records to pull from. Then, you can profile them to get the best real–time information available. Taking Your Experience to the Next Level You have invested in the Broadlook Suite to drive your business. Your excited, and now its time to use the Suite. Now what? The process of on–boarding (bringing your team up to speed) is a mutual investment for your success. We are committed to getting you up and running, helping to leverage your investment to get results. Since March, we have transformed on–boarding. The bottom line is that it is paying off. We have received quite a number of e–mails, and wanted to share a sample of what we are hearing. Here is an excerpt from a recent message in the on–boarding process: “After a lot of time and effort put forth by Mike Tischer and the training seminars (John White) does, we had the lights go on. Jim down loaded 893 companies this morning and sounds like someone that just got a new lease on life.” “Being the guy responsible for the revenue stream I was very much in the mode of ‘hurry up’. With the lights coming on this morning it is apparent the revenue stream should be just fine now.” “Thanks again for all your help.” Jack De Jong |
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Broadlook News The Seven Laws of List Generation Webinar – SIPA encore, June 11th at 3 PM CT Dominate a New Recruiting Desk Webinar – June 24th at 3 PM CT Sphere of Influence Selling Webinar – July 16th at 3 PM CT Product Updates Having the most up-to-date information is the life blood of organizations today. A major advantage for Broadlook customers is that the Broadlook Suite of products brings that vital information into your workflow, into the systems that drive your business. We are happy to announce that we now have full integration to Microsoft CRM. Dynamics, as it is also called, is now available, along with the latest release of any Broadlook products. Broadlook Suite
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