Broadlook Technologies Info Site

The following was transcribed from a live presentation

Just as there are natural laws that govern the world we live in, there are also universal laws that govern the Internet. Understanding these laws will not only help you tap into this rich source of information, but will give you a competitive advantage for your business. We will be covering each of these “7 Laws” of Internet Research, and help you tap into them to gain a tangible advantage for your business.

Law 4- Frequency
Yesterday’s search does not equal today’s search. If I did a search yesterday, today there is more and different information available. And conversely, today’s search does not equal yesterday’s search. It sounds like the same thing but it is different. The Internet provides a “time machine” of sorts. If you wanted, you could go on the “way back machine” and see one of my first companies. I pressed t-shirts and had the website tshirts.net. You can still go back and see what I was doing back in 1993, although it’s no longer available.

What is the implication of this? It means that you want to save your results and be able to see patterns and usage of information over time. From day to day, it’s really important to save results. Read More

Company Background:
Dayak is the Recruiting Marketplace that connects employers with a nationwide network of professional recruiters in order to fill jobs faster and more efficiently than ever before. Dayak was founded on the belief that corporate America needs a better recruiting solution to find great talent and the options available to finding talent today are inadequate.

Dayak’s business model is to connect employers with the recruiters that understand their needs and compete for the business. The result is more quality candidates are found in a shorter amount of time at a competitive price.

Challenge:
The key to Dayak’s business model is to bring the scale and quality of employers and their job requisitions to “the Recruiting Marketplace” to drive value for the employers and recruiters. For Dayak, they needed a solution that would help them target the right companies and the right contacts within those companies to make them aware of their services.
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Leverage LinkedIn, fast

LinkedIn can be a great tool. While there is a lot of information available, how can you identify the information you need, quickly and easily? The fastest way to sift through the chaff and get to the information you need is Diver 2.0’s LinkedIn Public Profile dive. With a simple search string like site:linkedin.com “sales manager”, you can find all the Sales Manager in LinkedIn via public profiles and capture the key information you need - all with the push of one button. To find out more about how Diver can help you click here.

The following was transcribed from a live presentation

Just as there are natural laws that govern the world we live in, there are also universal laws that govern the Internet. Understanding these laws will not only help you tap into this rich source of information, but will give you a competitive advantage for your business. We will be covering each of these “7 Laws” of Internet Research, and help you tap into them to gain a tangible advantage for your business.

Law 3- Iteration
Research is fluid and changes. The Internet is not static; it is constantly being updated and changed. Information put on it is updated by the minute. For this reason, you can not treat the Internet like a typical database which can be fairly static or is updated on a predetermined frequency.

Let’s go back to our prior example. What if you were to go out and do a query on Director of Benefits? We have established that you will not get everything due to potential permutations. However, you will learn that there are 12 different titles that mean Director of Benefits. In other words, you will learn from the first search and then you will use those understandings to improve your search.
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Company Background:
Dalton Boggs & Associates was founded over thirty years ago. The key element to their recruiting practice is their ability to produce and recruit highly qualified candidates. They focus on healthcare, and over the years have formed an extensive proprietary network of the field’s best people.

A deep understating of the healthcare marketplace is a key value Dalton Boggs delivers to its clients. Their list of clients includes for-profit, not-for-profit, and faith-based acute-care hospitals, as well as the nation’s top 100 hospitals and systems. Dalton Boggs also serves national and local insurance companies including HMOs, PPOs, and related managed- care companies.

Challenge:
A key to the success of Dalton Boggs is their extensive network. Their network is dynamic, and needs to be continually grown, expanded and to have the most up-to-date information. Dalton Boggs knew the largest and most dynamic source of information is the Internet. The challenge facing them was to tap this vast and growing source of intelligence in a targeted way. Critical to their needs was the ability to leverage sources that are virtually unknown to their competitors.
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Did you know that Profiler can fill in missing e-mails and phone numbers for contact?

Here are two powerful features in Profiler. With a simple “right click”, Profiler can review and determine the structure of the e-mail addresses for the contacts listed and use the structure to fill in empty e-mail. The e-mail is then color coded so you can see which e-mails were found versus filled in.

You can also fill in a phone number for a contact. Select the contact or contacts, right click and select “fill empty phones”. Filling in the phone number will take the company main phone number and add it for any contact that does not have a phone number.

Both features can be used for one or multiple contacts and give you additional avenues of contact.

The following was transcribed from a live presentation

Last month, we started our series on the universal laws that govern the Internet. We focused on the first law, Permutations, and how understanding them would increase your search capabilities. Now we’re moving on to the second law in the “7 Laws of Internet Research.”

Law 2 - Completeness
Now on to the second of the seven laws - Completeness. You will notice that a lot of these laws intertwine. When you use search engines as a medium for Internet Research, you need
to understand what is the level of completeness of the information when it is returned.

Understand the scope of the research before starting. Again
this does blend into the law of permutation. What are you
looking for? You have 15 different companies, how do you
describe those different companies? How many different potential people are at those 15 different companies? Where
are the locations of those 15 different companies? What are
their hiring trends?Human engineering is probably the most
important skill in getting the most out of your use of the Internet as a source of intelligence.
Read More

Company Background:
Hire A Hero is a non-profit initiative that brings together military job seekers and military friendly employers by utilizing web 2.0 networking features. It allows people with a variety of backgrounds to participate in helping those with military experience find meaningful employment.

To achieve their objectives, Hire A Hero reaches out to employers throughout the United States. They have three primary goals: 1) to educate employers on the quality, skills and commitment that returning service members can offer them as employees, 2) to enlighten prospective employers that the nation unemployment rate of service members is 3 times higher than the national average and 3) to drive traffic to the Hire A Hero web site where employers can submit employment opportunities for service members and service members can find employment opportunities.

Challenge:
The key challenge facing Hire A Hero is to identify “service member friendly” technology, manufacturing and professional services organizations. Like most non-profits, Hire A Hero has limited financial resources and is unable to invest in large scale marketing and PR campaigns necessary to build brand and awareness. Their strategy focuses on the execution of a grass roots campaign that uses “guerilla” marketing to generate interest.
Read More for Broadlook’s Solution

Contact Capture Trick:

For those difficult lists to capture, try copying your target data to a notepad file and re-capturing! This will remove any formatting and show you exactly how the text appears to Contact Capture.

For association, membership directories, and other large structured information - don’t forget to check out Broadlook’s Eclipse.

The following was transcribed from a live presentation

Just as there are natural laws that govern the world we live in, there are also universal laws that govern the Internet. Understanding these laws will not only help you tap into this rich source of information, but will give you a competitive advantage for your business. We will be covering each of these “7 Laws” of Internet Research, and help you tap into them to gain a tangible advantage for your business.

Law 1- Permutation
Permutations is the concept of taking one thing and being able to say it in many different ways, hundreds of ways, deconstructing it to the very nature of what it is you’re looking for.

Here are some of the permutations that you would need to consider: Director of Benefits, Benefits Administrator, Benefits Advisor, Benefits Manager, etc, etc. If you do a search on Google and type in “Director of Benefits”, you get 47,000 results. That’s the first pop. Now if you put the local company name in that you’re searching for plus Director of benefits, you get 101. Using Microsoft, which is a big corporation as a test, type in: director of benefits: site: Microsoft.com.” You will receive approximately 30,000 results. So, if you were only looking for Director of Benefits, using a search engine, how do you get to the real quality information that you need? Permutation, on titles, on company names, IBM Corporation, IBM Corp, International Business Machines, these are all permutations of the same thing. If you think in terms of permutation, if you think multi-prompt, you’re going to get a lot more results.
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Company Background:
aQuantive, a subsidiary of Microsoft, offers cost-effective advertising solutions for the small to medium budget. With a variety of ad options and an opportunity to combine search and display, their advertising solutions help improve client’s overall site traffic and increase their ROI.

Challenge:
At the core, aQuantive is a technology company. The company has experienced success in the market and continues to see significant growth. They have a regular need to source candidates in a very competitive IT market, where finding people with the right skills can be a significant challenge. aQuantive found that one method for acquiring key hires is to set up events. The events have proven to be a good forum to encourage passive and active candidates with the right skills to find out about opportunities with aQuantive, which have lead to many key hires for the company. The challenge with these events, and aQuantive’s other sourcing activities, is to find timely, accurate information on potential candidates and connect with them.
Read More for Broadlook’s Solution

Did you know that there are over 6000 Chambers of Commerce that allow you to capture location specific companies? Most chambers allow you to not only get the companies, but sort them by industry to target a specific niche. Start with Eclipse to capture your chamber’s directory, and then send it over to the Profiler to get your contacts, emails, and phone numbers.

Example: Metro Milwaukee’s Chamber